WHAT LH&A Does
Lawrence Howard & Associates, Inc. is a full-service public relations, advertising and market research firm, offering a full breadth of services. Below are the areas LH&A specializes in.
Focus Group Research
LH&A conducts numerous focus group sessions annually, covering a wide range of topics including residential and commercial real estate, banking, retail and consumer public opinion. We function as a "full-service" coordination role, handling all aspects of the project from recruitment, questionnaire development and moderation to analysis. We also handle the research on a project, such as providing professional moderation services.
We have become adept at utilizing focus group research to detect or confirm key opinions about an industry or product. One local residential real estate development company consistently utilizes our focus group capability to determine product price points, to gauge consensus about the proper product to build in a community and to sample the marketability of a new subdivision.
Additionally, a large regional shopping mall conducts focus group research throughout the year to determine the attitudes of specific demographic groups patronizing their project.
Market research is the necessary first step to determine public opinion, attitudes and positions about a product, company or idea to establish a benchmark starting point in any effective communications campaign. LH&A has developed and conducted numerous research projects – including focus groups, telephone and person -on-the-street surveys and mailed questionnaires.
We are experts in creating, implementing and analyzing comprehensive research campaigns, as well as developing full-scale industry focus groups – including acting as the group moderator.
LH&A consistently uncovers or confirms key industry and consumer opinions and trends that are invaluable when designing new marketing programs. Post-program research is also essential to gauge the effectiveness of a communications program.
Our creative advertising consistently establishes industry awareness, generates leads or simulates to action.
We listen intently to the needs and priorities of our clients, so we can deliver advertising that specifically addresses the company’s specific requirements. LH&A provides a variety of headlines and conceptual layouts in our advertising creative that solves a company’s marketing challenge using different techniques and approaches.
Additionally, we produce numerous radio and television commercials and marketing videos.
In many respects, public relations is our company’s forte. We invest a great deal of energy in establishing open, positive relationships with key industry reporters and editors. We utilize these valuable contacts to position our clients as leaders in their respective industries and as “quotable” resources. The development and placement of press releases, features stories and by-lined articles is a regular part of our services. In addition, we coordinate special events to draw increased attention to a particular project or company.
We have in-depth experience in the development of annual reports, product brochures, marketing flyers, sell sheets, event invitations, newsletters and direct mail pieces. LH&A manages the full-spectrum of this production including conceptual development, copywriting, photography, graphic and artwork design and print management.
Other LH&A Services
- Audio/visual presentations
- Brochures and collateral materials
- Campaign development
- Community relations
- Crisis communications
- Direct mail
- Graphics and logo development
- Investor relations
- Media relations
- Media sponsorships
- Special events
- Trade shows and exhibits