- Focus Group Research
- Market Research
- Advertising
- Public Relations
- Collateral Materials
- Audio/Visual Presentations
- Brochures and collateral materials
- Campaign Development
- Community Relations
- Crisis Communications
- Direct Mail
- Graphics and Logo Development
- Investor Relations
- Media Relations
- Media Sponsorships
- Special Events
- Surveys
Focus Group Research
LH&A conducts numerous focus group sessions annually, covering a wide range of topics including residential and commercial real estate, banking, retail and consumer public opinion. We function as a “full-service” coordination role, handling all aspects of the project from recruitment, questionnaire development and moderation to analysis. We also handle the research on a project, such as providing professional moderation services.
We have become adept at utilizing focus group research to detect or confirm key opinions about an industry or product. One local residential real estate development company consistently utilizes our focus group capability to determine product price points, to gauge consensus about the proper product to build in a community and to sample the marketability of a new subdivision.
Additionally, a large regional shopping mall conducts focus group research throughout the year to determine the attitudes of specific demographic groups patronizing their project.