Market Research

Market research is the necessary first step to determine public opinion, attitudes and positions about a product, company or idea to establish a benchmark starting point in any effective communications campaign. LH&A has developed and conducted numerous research projects – including focus groups, telephone and person -on-the-street surveys and mailed questionnaires.

We are experts in creating, implementing and analyzing comprehensive research campaigns, as well as developing full-scale industry focus groups – including acting as the group moderator.

LH&A consistently uncovers or confirms key industry and consumer opinions and trends that are invaluable when designing new marketing programs. Post-program research is also essential to gauge the effectiveness of a communications program.