Columbus Celebrations: Rejoicing Italian Style!
Since 2003, LH&A has implemented an annual public relations campaign to promote Baltimore's Columbus Day parade and the Columbus Celebrations Italian Festival. This resulted in a steady stream of publicity in the weeks leading up to the events with numerous print stories. Additionally, morning TV interviews have featured such diverse guests as: grape stompers, bocce players, drivers with their antique cars, the U.S. Pizza team acrobatic dough tossers, the Italian amateur boxing team, a Christopher Columbus impersonator, Miss Columbus Celebrations, musicians and opera singers.
We also coordinated media coverage during the events and arranged for TV and radio personalities to participate as parade marshals, emcees and contest judges. In addition, LH&A secures media sponsorships and handles all advertising.