Lawrence Howard & Associates - Marketing - Public Relations - Advertising
Overall Services Client Work case studies management contact


Harley-Davidson: Get their motors running!

LH&A coordinated the grand opening festivities of Harley-Davidson of Maryland: creating invitations, securing media and dignitary appearances, and managing event logistics. The celebration began with a police-escorted caravan of 60 motorcycle riders to the classic motorcycle tune, "Born To Be Wild" playing on the dealership’s outdoor speakers.

Following the motorcycle procession, the Howard County Executive and other dignitaries joined Harley-Davidson officials for a ribbon cutting ceremony with a Harley-orange ribbon. Guests then toured the new facility, enjoyed a motorcycle-shaped cake and received commemorative t-shirts.

The event drew extensive media coverage, including a cover story in The Baltimore Sun, as well as coverage from AP, Baltimore Magazine, Smart Woman, The Daily Record and Baltimore Business Journal.

The success also led to another motorcycle project in which LH&A organized a groundbreaking ceremony for Old Glory Harley-Davidson, a 30,000-square-foot dealership in South Laurel, Md.

PDF Icon Downloads:
» Corridor Cover Story
Case Study 8
Case Study 1
Case Study 2
Case Study 3
Case Study 4
Case Study 5
Case Study 6
Case Study 7
Footer: Lawrence Howard and Associates | 1777 Reisterstown Road, Commerce Center East Building, Suite 354, Baltimore, MD 21208 | TEL:410.833.6205 | FAX:410.833.0684

Link to Index Page